01 · The issue

Everybody's connected,nobody's connecting.

We have more ways to communicate than ever yet meaningful conversation feels increasingly rare. Human advancement gives us access to everyone, but not necessarily understanding with anyone.

02 · The opportunity

A reason to speak,a reason to listen.

Meaningful conversations don't always happen by accident. Sometimes, people just need the right invitation to go a little deeper. Create Protect Destroy is the invitation.

One hand passing the Create Protect Destroy box to another

03 · The antidote

Create Protect Destroy

Connection driven social card game

Designed to make people create something, care about something and challenge something. A social mechanism to get people talking, thinking, revealing themselves and seeing the world through someone else's perspective.

04 · The mechanics

What's something about you that people rarely see?

Create Card

Imagine, answer, invent, reveal, or build something.

Explain: one good thing and one bad thing about it.

Protect Card

Defend an idea, value a person, belief, or creation.

Destroy

Destroy Card

Challenge, disrupt, question or let go of something.

05 · The gameplay

The joy of discovery

Create is to reveal. Protect is to belong. Destroy is to challenge.

A player

creates a creation.

Next player

protects or destroys.

Allowing the players the freedom to defend what matters, challenge what exists, and create something together. That balance of belonging, tension, and vulnerability is what makes Create Protect Destroy a powerful tool for human connection.

06 · The magnet

The conversation engine

At the surface, Create Protect Destroy is a card game. But underneath, it functions as the spark of human connection. The game creates a safe excuse to go deeper.

Instead of

"Tell me something deep about yourself."

You get

"Create something that represents what you need right now."

07 · The purpose

Meaningful humanconnection through play.

We create relationships, identities, ideas and dreams. We protect the things we believe are valuable and eventually, we have to destroy, change, or release things.

01

Connect

Break social barriers between people.

02

Engage

Turn strangers into conversational partners.

03

Vulnerability

Make vulnerability feel playful rather than forced.

04

Imagination

Encourage creativity and imagination.

05

Question

Challenge people's assumptions.

06

Cherish

Teach people to defend what they value.

07

Release

Give people permission to let go of things that no longer serve them.

08

Remember

Memorable conversations.

08 · The transformation

From strangers to friends

Create Protect Destroy transforms a space of unfamiliar faces into people who feel seen, heard, and connected.

01

Stranger

02

Conversation

03

Vulnerability

04

Understanding

The unlock

Friends

09 · The build

Weight
210 g
Height, width and length
80 mm
Material
Paperboard and cardboard
The Create Protect Destroy box open, showing the round card deck inside

In the end,we just want to feel connected

RM108.00

Make it yours

@createprotectdestroy · createprotectdestroy.com